Critério has changed.
With more than 5,000 jobs completed during its 13 years of life, Critério has always evolved bringing innovative concepts to the security market, with a lot of quality and competence. To commemorate this trajectory, together with an increasing commitment to stand out in the national and international market, Critério Engenharia redesigned its brand for CRT Group | Critério Experts, designed to be a global reference in expertise. With a team of specialized and certified engineers in several areas, CRT Group | Critério Experts guarantees quality service to dozens of clients, among insurers and reinsurers, with maximum synergy in the performance of its multiple disciplines: Civil, Mechanical and Electrical Engineering, and in its new business units, which will soon be presented to the market.
“We are prepared to also stand out in the international market,” says Leonardo Marcelli, Executive Director of Critério Experts. With this challenge of qualifying the Criteria among the leading multidisciplinary expertise companies, a new brand, website, visual identity was developed, as well as a new slogan: “Experts in Quality”. “Our mission was to completely renew the look of the company, bringing it to the global market,” says Maurício Marcelli, president of the CRT Group. And he continues: “In this way, we will promote marketing actions with increasing frequency, so that we can share with our clients the evolution of our work.” For this, the company consolidated its philosophy, built on 8 pillars: Competence, Responsibility, Innovation, Team, Experience, Respect, Inspiration and Optimism. “Not by chance, the first letter of each word forms an acrostic with the name CRITERIO, which governs all our professional relationships. – Concludes Leonardo. After all, this is CRT Group | Critério Experts. Experts in Quality.